Provider review
Ubigi review
Ubigi is run by Transatel, an NTT company, which makes it the most carrier-like provider in this comparison. It is also one of very few eSIMs supported natively in connected cars and a long list of Windows laptops.
Updated August 2026
- Trustpilot score
- ~4.0 / 5
- Carrier-group backing
- NTT / Transatel
- Native device support
- Cars & laptops
Trustpilot score
Carrier-group backing
Native device support
The bottom line
Our verdict in short
Verdict
Summary
Pros and cons
Pros
- Backed by a real carrier group (NTT/Transatel)
- Native support in connected cars and laptops
- 190+ destinations with stable performance
- Monthly and long-validity plan options
- Reliable, carrier-grade provisioning
Cons
- Mid-market pricing on phone plans
- App and sign-up flow feel dated
- Trustpilot score behind category leaders
- Support tone is telco rather than consumer
Background
Who is behind Ubigi?
Ubigi is the consumer brand of Transatel, a mobile operator owned by NTT. Unlike most eSIM startups, it operates as an actual MVNO with its own core network capabilities.
That is why device manufacturers preload it: it is a carrier relationship, not an app-store listing.
Devices
Cars, laptops and tablets
Many connected cars with built-in eSIM list Ubigi as a data provider, as do a large number of Windows laptops with cellular modems and various tablets.
If you have been searching for a data plan for a device that is not a phone, Ubigi is usually the first name that actually appears in the device's own connectivity menu.
Performance
Coverage and speed
Coverage spans 190+ destinations on 4G/5G partner networks, with the stability you would expect from a carrier-owned operation.
Plans include short trip buckets, monthly recurring options and long-validity data packs.
Reputation
Support and user sentiment
Trustpilot sits around 4.0 — mid-pack. Positive reviews mention reliability and device compatibility; the app and the sign-up flow attract most of the criticism.
Support is available around the clock but feels more like a telco helpdesk than a consumer app chat.
Pricing
Real plan pricing
| Destination | 1GB | 3GB | 10GB | Monthly plan |
|---|---|---|---|---|
| Europe (regional) | $4 | $10 | $25 | from $17 |
| United States | $5 | $12 | $28 | from $19 |
| Japan | $5 | $12 | $29 | from $19 |
| Global | $9 | $24 | $59 | from $35 |
| In-car data (EU) | — | — | varies | varies |
| Laptop / tablet plans | $5 | $12 | $28 | from $19 |
Figures come from our own tracked pricing and move over time — treat them as a guide to the price band rather than a quote. Always confirm the current price on the provider's own checkout page before buying.
